| Our consumer research studies can answer the following questions:
My Customers:
- Who is patronizing my business?
- Where do my customers come from?
- What is the demographic profile of my customer?
My Customers' Spending Habits:
- What proportion of customers actually make a purchase?
- Do my customers make purchases from our catalog or web site?
- How often do my customers visit my business?
- Who does not patronize my business and why not?
- Where else do my customers shop?
My Customers' Awareness and Opinions:
- How aware are consumers of my business?
- How did customers first learn of my business?
- How can I measure customer opinions about my business over time?
- What do my customers perceive to be the strengths and weaknesses of my business?
My Market:
- Why do all my locations under-perform in a particular market?
- What trade area does my business serve?
- Who is my strongest competition?
My Action Plan:
- What improvements would make customers spend more often?
- What kind of advertising is most effective in reaching my customer?
- How can I get consumers to patronize my business more often?
|
On-site customer intercept surveys